One day last month, about a week before the Super Bowl, we received a phone call from our counterparts at a large, nonprofit hospice in Boston. Did we want to accept a social media challenge in honor of our Eagles and their Patriots? This being Philadelphia, we embraced the underdog challenge and accepted! We took part in the good-natured, “tough talking” predictions about the game’s outcome on Facebook and Twitter.
The deal was our CEO, Walt Borginis, was going to have to eat a bowl of New England clam chowder if our Birds hadn’t pulled off the upset! As it turned out, their CEO, Pat Ahern, had to eat a cheesesteak!
By the Friday before game day, we were ready! We had a pep rally and a bake sale and we all wore our Eagles gear!